arjaa

Elaborate the Non-compensatory rule of Consumer Behavior?

Briefly explain the Consumer behavior concept of Non-compensatory rule?

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prindhorn

"Non-compensatory rules: A negative evaluation of any one attribute eliminates the brand from consideration. - A lower rating on an attribute cannot be offset by a higher rating on another and vice versa. - This could assume three forms: conjunctive, disjunctive and lexicographic. i) Conjunctive rule: -A minimally acceptable cut off point is established for each attribute; The brand that falls below the minimally acceptable limit on any of the attributes is eliminated/rejected. ii) Disjunctive rule: -A minimally acceptable cut off point is established for each attribute; The brands are evaluated, and, the brand that falls above the cut off point on any of the attributes is selected. iii) Lexicographic rule: -The various attributes are first ranked in terms of perceived importance. -The brands are first evaluated on the attribute that is considered the most important. If a brand ranks considerably high than the others on this attribute, it is selected.Source: http://in.docsity.com/en-docs/Consumer_Decision_Making_Process_-_Consumer_Behavior_-_Solved_Quiz_"

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loche

"Conclusion policies are generally considered neo compensatory as soon as very good overall performance during one evaluative criterion does not set-back or compensate by inadequate execution about one more evaluative qualifying measure, of the trademark. A number of models of no compensatory regulations may be used through buyer. The following summary of each kind is going to be highlighted with information. "

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