Provide an example of Continuous innovations as a classification technique?

Please provide the details of classification technique known as Continuous innovations example ?

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"- Example: all line extensions, or product variants (new form, size, flavor etc.); For example, various flavors of Amul Chocolate are line extensions of the original Amul Milk Chocolate. - Other examples: laser printers replacing earlier versions; a change from VCDs to DVDs was illustrative of better technology, better picture quality. Source:"

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