"Example: The lady of the house turns professional. She picks up a part-time job, and works during such timings when her children are aw to school. Out of her first salary, she buys a Samsung Microwave, 32 litres capacity for Rs. 16000. Needs: basic /primary needs - safety/security needs - social/affiliation needs - ego/esteem needs -self actualization. Appeal:The appeal would show: - microwave owen can help cook food quickly and easily. - how safe the product is for use of self, children. - how safe it is for the food that is cooked and consumed and for the environment (non-radiation). - how the lady of the house can sit with the family/friends/guest while the food is being cooked. She does not have to keep standing in the kitchen while the food is cooked. She can auto-time it. - she can afford it. - she is a proud owner. - she bought it out of her first salary. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
Add a comment
"Maslow's power structure associated with wants is a possibility inwards therapy suggested aside Abraham Maslow as part of his 1943 paper ""Any Concept associated with Human Motivation"". ""Maslow's chain of command associated with needs is often a hypothesis inwards psychology suggested simply by Abraham Maslow in her 1943 report ""A Possibility connected with Homo Drive"". "
Add a comment