Please explain the Accessible criteria of evaluating the Segment Viability?

Can some one provide the explanation of the Segment Viability evaluation criteria known as Accessible criteria?
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"Accessible: - It should be reachable and easy to enter or penetrate. - The marketers must be able to deliver the product or service offering and must be able to operate therein. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"
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