stefan18

Kindly explain the concept of Behavioral variables as a base of Segmenting Consumer Markets?

I was wondering what is the base of Segmenting Consumer Markets known as Behavioral variables?
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bairloy
"Behavioral variables: these comprise: consumer awareness, benefits sought/uses/ needs/ motivation, buying occasions/ purchase situations, buying/usage frequency, buying readiness stage, loyalty status, usage rate, shopping orientation. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"
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ekmbr
A reply, exercise, as well as actions which might be limited aside individual have.
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