Can some one please explain the concept of Market Communication in the context of Consumer Behavior?

Can any one help me on the Marketing Communication Topic? Explain it briefly in the topic of the Consumer Behavior.
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"Any form of communication that takes place between the marketer and the consumer, is referred to as marketing communication. The process is initiated by the marketer who through a communication program informs the public about his product/service offering, creates a favorable attitude and elicits action on the part of the consumers. The marketers effort takes place through the communication mix or the promotion mix, be it advertising, sales promotion, publicity and public relations, personal selling and direct marketing. Source: http://in.docsity.com/en-docs/Opinion_Leadership_-_Consumer_Behavior_-_Solved_Quiz_"
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Sales and marketing communications (or maybe marcom or perhaps built-in marketing and sales communications) are generally announcements as well as associated advertising utilized to speak with market.
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