"Inter-generational socialization: Values, lifestyles and behavior get transferred from one generation to another. So do preferences for product and services as also brands. We often see that people prefer certain brands, just because their parents preferred it over others. Product and brand loyalty as also preferences get transferred from one generation to another. This is referred to as inter-generational socialization. Source: http://in.docsity.com/en-docs/Family_Life_Cycle_-_Consumer_Behavior_-_Solved_Quiz_"
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