Explain the concept of the Individual marketing in the Consumer Behavior Process?

Please help me with this question. Provide detail description of the Individual marketing the Consumer Behavior concept called as Mass marketing?
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"Individual marketing - The marketers caters to the customer individual land personalize the marketing mix. - The segment comprises one individual; So it is individual to individual marketing. - Also called customization. - Example: Holiday packages. Source:"
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Specific advertising and marketing is defined as desiging solutions and marketing plans on the inevitably along with choices of specific buyers.
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