"Market Segmentation. - There exist diverse customer groups homogeneous on certain bases within, but heterogeneous among each other. - Customers are unique; They have different needs, wants and preferences. So, instead of a single standardized product offering, the product and service offerings are designed according to the needs and wants of the segment so as to satisfy them better. - Leads to higher customer satisfaction. - It has various forms: Single Segment,Differentiated segment, Concentrated segment or Niche, Micro-marketing: local, individual. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"
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