"Mass Marketing Assumption: - Customers have similar needs and wants and can be satisfied with a standardized product/service offering. Standardized product is produced and distributed with a single marketing program or the same marketing mix. - Mass production and distribution: Lower costs;Results in lower prices and higher margins. - Also called mass marketing, aggregate marketing and undifferentiated marketing. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"
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