cristelle

Explain the concept of Mass marketing in the Consumer Behavior Process?

Hi Everyone! I wouldn't be bothering but this seems far above my caliber. Can any of you help me to know about the description of the Consumer Behavior concept called as Mass marketing?
Add a comment
0%

6 replies

nicoline
"Mass Marketing Assumption: - Customers have similar needs and wants and can be satisfied with a standardized product/service offering. Standardized product is produced and distributed with a single marketing program or the same marketing mix. - Mass production and distribution: Lower costs;Results in lower prices and higher margins. - Also called mass marketing, aggregate marketing and undifferentiated marketing. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"
Add a comment
devkinandan
One other way to get more rapidly drachma accessibility will be chopping the ram into many bodily financial institutions therefore you acquire faster throughput general.
Add a comment