Explain the concept of Mass marketing in the Consumer Behavior Process?

Hi Everyone! I wouldn't be bothering but this seems far above my caliber. Can any of you help me to know about the description of the Consumer Behavior concept called as Mass marketing?

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"Mass Marketing Assumption: - Customers have similar needs and wants and can be satisfied with a standardized product/service offering. Standardized product is produced and distributed with a single marketing program or the same marketing mix. - Mass production and distribution: Lower costs;Results in lower prices and higher margins. - Also called mass marketing, aggregate marketing and undifferentiated marketing. Source:"

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