Please explain the concept of traditional barrier as a psychological factor of a consumer?

Can some one out there provide details of the Psychological factor of a consumer known as Traditional Behavior?
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"Image barrier refers to the consumer’s attitude and feelings about the product/service offering, the brand, or the dealer, or even the country of origin. It also relates to personality and self image (actual and ideal). Consumers’ may resist adoption of new products/services if they are patriotic and ethnocentric; or if they do not regard the innovation or the marketer/dealer to be of their “class” in terms of socio-economic status or even quality. Thus, marketers try to come up with variants in offerings, and have separate names for separate variants depending upon the segment(s) for which they are aimed. Source: http://in.docsity.com/en-docs/Diffusion_of_Innovation_-_Consumer_Behavior_-_Solved_Quiz_"
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"Folks choose to dedicate to bounty manufacturers along with alone(p) merchandise persons to locate in their eyes. Sure items go his or her rank image the ones acknowledge these people aside his or her number of buying products that are usually exclusive. Someone who has on A Draw Heuer vigil wouldn't buy a local vigil as this could well be against the photograph. "
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