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Explain the self-designating method used for the measurement of Opinion Leadership.

I don't know the solution. Help needed. Please provide the definition of The self-designating method.
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jacksonhh
The self-designating method: A marketing survey is conducted and people are asked a series of questions to determine the degree to which they behave as Opinion Leaders. Questions pertain to: a) the extent to which they have given information and advice about a product/service category and/or brands to others in the social system b) how often they have been able to influence the purchase decisions about others. c) how often they have been approached by others for information and advice about that particular product/service category. Source: http://in.docsity.com/en-docs/Opinion_Leadership_-_Consumer_Behavior_-_Solved_Quiz_
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