fazal

Explain the following method of attitude influence-ment? Bringing about a change in the product itself, and/ or the package.

Hi all, need help!!!!!! Please provide the details of the attitude influence-ment method of "Bringing about a change in the product itself, and/ or the package"?

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russel85

"Bringing about a change in the product itself, and/ or the package: The marketer could bring about a change in the product itself, thereby adding on to benefits that are provided by the product or service offering. The marketer could also add on to newer attributes and features. In this way, he could either claim to provide whatever he was providing earlier in a better manner, or provide something that the competitor does not provide. By doing so the marketer adds on to the value proposition. As the perceived value of the product/brand, increases, the consumer’s attitude becomes favorable. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"

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