anarghya

Explain the Functional Risk included in the Perceived Risk types?

Can someone provide the perceived risk type of Functional risk?
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electraxx
"Functionality Peril problem inside the shopper's thoughts that this solution staying regarded as for sale will not employment efficiently; also referred to as Running(a) Peril. Observe Possibility. "
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hugger
"concern inside purchaser's head that the product currently being thought to be for your purchases will not operate efficiently, also called useful chance, see threat "
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russel85
"Functional Risk: this refers to the risk which a consumer perceives when he is uncertain about the product’s attributes, features and overall benefit; His doubt is whether the product will perform as it is expected to perform? Example: Will the microwave oven function well once I take it home? Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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