stefan18

"Explain the Learn-Feel-Do Heirarchy Model. and suggest implications for the marketer."

Can some one provide the Learn-Feel-Do Hierarchy Model. Also give suggestions for Market Implications for a particular marketer.

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geek45

"With implications for marketing communication, the learn-feel-doheirarchy model, was proposed by Vaughn and his colleagues in the 1980’s at Foote, Cone and Belding; thus, it also acme to be known as the FCB Matrix,. Consumer decision making varies across the nature of product/service offerings. According to the model, some purchases are backed by a lot of cognition and thinking, while others are based on feelings and emotions. The combination of these reference points produces a strategy matrix. The marketer has to choose appropriate strategies for different kinds of product/service offerings. He needs to analyze the nature of his product, and design his promotion strategy accordingly; the advertising medium should relate to the product category. The learn-feel-do model is a simple matrix that links consumer decision making and consumer choices to three components which are information (learn), attitude (feel), and behavior (do). The matrix classifies consumer decision-making along two dimensions, high/low involvement and thinking/feeling. Involvement as a dimension is represented on a continuum as high and low; over time one moves from high to low involvement. Thinking and feeling represent the other axis again as two ends of a continuum; with time, there is a movement from thinking toward feeling. As illustrated in the matrix, based on cross combinations, there are four cells, viz., High Involvement/High Thinking, High Involvement/High Feeling, Low Docsity.com Involvement/Low Thinking and Low Involvement/Low Feeling. Put together they Each of these quadrants holds relevance to designing of marketing communication. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"

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anna.joe

Selling is the procedure during which businesses produce buyer involvement in items or even companies. The item yields this approach of which underlies revenue approaches, small business conversation, and enterprise growth. ...

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