Can you explain the level of message processing model called as Focal attention?

Hi Everyone! I wouldn't be bothering but this seems far above my caliber. Some one determine the meaning of the preattention level of Message Processing Model?
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"Focal attention: A degree greater than the first stage, here the consumer concentrates on the message source and context, and becomes receptive to basic information like product/brand name and usage. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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Awareness is the mental process regarding selectively emphasizing taking care of on the environment whilst disregarding other items.
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