damyen

Explain the level of message processing model called as Preattention?

Can some one determine the meaning of the preattention level of Message Processing Model?
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butterflymadam
"Preattention: This level of involvement requires only a limited processing and, thus the desire is just to gain some amount of familiarity; Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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