Explain the Message and Encoding in the process of market communication Sending?

Do you some thing about the term "Message and Encoding" in Market communication step of Sending?
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"Message and Encoding: Once the sender has decided what he wants to communicate, he encodes the information into a message to be transmitted to the receiver. The sender needs to think of his message strategy, i.e., what to say, how to say it logically and symbolically, and when to say. Thus, the message is illustrative not only of the information content, but also includes a physical format through words (verbal communication), symbols, pictures and images (visual communication) and gestures (non-verbal communication). While the information content would provide details on Docsity.com product/service offering, the price, the attributes, features, benefit etc, the physical form would be designed in a manner, so as to elicit emotions and moods, attitudes and imagery. So the marketer has to think of the message content as well as the message context; the former is factual and rational, the latter is emotional. The marketer needs to encode the message in a manner that is easily and accurately understood by the audience, both current consumers and prospects. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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"Development – The material ought to be bundled from the suitable formatting to the email sender for you the proper information to the device. This is whats called encryption. With marketing and sales communications, this is where promotion businesses swordplay an important role. Based on the range of the actual transmitter, your creative advertizement companies encode the content from the proper data format. The particular format depends on the kind of press car being utilized to offer your connection message. So, you will discover which a stereo meaning, some sort of Television set meaning or perhaps a print out content usually are encoded in another way equally these people get their very own benefits and drawbacks. No matter what advertising automobile / communication data format you may use, the attention information ought to be the identical. "
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