aristel

Explain the pattern of the Full market coverage of target market selection?

Please provide the details of the Target market selection segment of Full market coverage?
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danmarino
"Full market coverage: - Here the marketer caters to the entire market. -It could take two forms: Differentiated and Undifferentiated. Differentiated: The marketer would operate in the whole market and offer different products for the various segments; Example: IBM, HP. Undifferentiated: Mass marketing; The marketer would treat the market as a single segment and offer a single product. He would ignore differences amongst various segments; Example: Salt, Pepsi. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"
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saen.chumi
A new target market is usually a number of clients which the business has made a decision to intention its marketing attempts along with in the long run it is items in direction of
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