Explain the pattern of the Full market coverage of target market selection?

Please provide the details of the Target market selection segment of Full market coverage?

Add a comment


6 replies


"Full market coverage: - Here the marketer caters to the entire market. -It could take two forms: Differentiated and Undifferentiated. Differentiated: The marketer would operate in the whole market and offer different products for the various segments; Example: IBM, HP. Undifferentiated: Mass marketing; The marketer would treat the market as a single segment and offer a single product. He would ignore differences amongst various segments; Example: Salt, Pepsi. Source:"

Add a comment


A new target market is usually a number of clients which the business has made a decision to intention its marketing attempts along with in the long run it is items in direction of

Add a comment