karthur

Explain the pattern of the Single-segment concentration of target market selection?

Please provide the details of the Target market selection segment of Single-segment concentration?
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attourney
"Single-segment concentration: -The marketer decides to cater to a single segment only. - Concentrated marketing; the marketer understands the needs and wants of the segment and focuses on one segment only. - Example: Rolex watches. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"
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sharii
"There are multiple products in multiple markets. Single segment concentration means company is selling one product in the single market. "
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