Kindly explain the process of the Product specialization of a Consumer Behavior?

Can some one out in the Docsity world provide the details of the Consumer Behavior Product specialization ?
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"Product specialization -The marketer deal with varying products in the same product line; it adapts the product to sell to several different market segments. Example: Gillette Advantages: i) When the marketer caters to different segments, with a single product or varying forms of the same product, he can develop specialization and reputation in that product line. Disadvantages: ii) If the product matures or dies, the marketer would cease to exist. Source:"
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Companies that create products must find methods to make they popular with consumers. Numerous suppliers have been in limited opposition to organizations, and are also ever looking new service functions or even types to use.
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