"Product specialization -The marketer deal with varying products in the same product line; it adapts the product to sell to several different market segments. Example: Gillette Advantages: i) When the marketer caters to different segments, with a single product or varying forms of the same product, he can develop specialization and reputation in that product line. Disadvantages: ii) If the product matures or dies, the marketer would cease to exist. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"
Add a comment
to see other 4 answers