"Simplification: As the name implies, the principle of simplification states that human beings have a tendency to simplify things to make it more understandable. The principle lays emphasis on the simplification of associations between elements, for better comprehension and understanding. When people are exposed to too much of stimuli, or information they subtract or delete the less relevant ones and give importance to the more important ones. This is done so that they can lessen the load on our cognitive processes. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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