anjushri

Explain the Brand loyalty included in the Perceived Risk handling?

Can you provide the perceived risk handling type of Brand loyalty?

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captainamerica

"Brand loyalty: Consumers often decide to be brand loyal so as to escape feelings of uncertainty. They are well informed about the brand and so have tried and tested it before. Purchasing the same brand reduces or even eliminates any kind of negative consequences. So such consumers decide to restrict themselves to well-tested brand(s) rather than to venture out into buying the new. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"

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abduu

This inclination associated with some shoppers to carry on purchasing the identical model of goods instead of competing manufacturers

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