"Closure: This principle of the Gestalt psychology, lays emphasis on an individual’s need for completion. The closure principle states that in cases where an object is identified as incomplete by sensation, our perceptual processes give it a complete form. Closure is said to occur, when the human mind perceives it as a “complete whole” although the object is incomplete and some elements are missing. Thus, people tend to perceive an incomplete picture as complete by consciously or subconsciously fill in the missing pieces. They add to the incomplete stimuli to which they are exposed according to their learning, motives, expectation, beliefs and attitudes etc. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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