Explain the concept of Firm-oriented perspective of Innovation?

Please help me I am stuck with this. Kindly explain
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"Firm-oriented: As per this approach, a product or service offering is regarded as “new,” if the company starts manufacturing or marketing it for the first time. In other words, the firm orientation treats the “newness” in terms of the company’s perspective. -the product is “innovative”, if it is “new” for the company. -the existence of the product in the market (as competitor’s offering, or even as consumers’ awareness) is disregarded; as long as it is “new” to the company, it is regarded as an innovation. Source: http://in.docsity.com/en-docs/Diffusion_of_Innovation_-_Consumer_Behavior_-_Solved_Quiz_"
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"Sweets the lack of time of a ware in the viewpoint associated with how completely new it can be for the troupe producing or perhaps marketing and advertising it. "
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