Explain the concept of Message framing in Consumer Behavior feild?

I have lost all hope but I believe this forum can help me. My question is that what is Message Farming.
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"Message framing: The manner in which a message is framed affects its persuasiveness. Messages can be framed as positively framed or negatively framed. Research has shown that positively framed messages generate a greater impact, although both positively and negatively framed messages can be persuasive in nature. Source:"
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"the actual directors of an could health cooperative are attempting to promote their members to get mammograms , which often can support detect cancers of the breast. depending on investigation on communication by using, the best ad for this specific purpose might make use of which motto? "
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