Explain the concept of Direct Communication?

"Please provide the general explanation of Direct Communication? "
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"Immediate marketing wil attract to several marketers because the good results might be tested direct. One example is, in case a marketing expert communicates out there one,500 marketing simply by postal mail and also 75 react to this forwarding, the professional can tell with confidence in which hunting expedition brought about directly to ten% strong reactions. This kind of statistic is called the actual 'result charge per unit,' in fact it is among the list of plainly quantifiable good results analytics hired by one on one online marketers. On the other hand, standard marketing employs collateral dimensions, for example awareness or even engagement, since there is not any one on one response from a consumer. "
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A recent study [1] by the Direct Marketing Association reports that in 2010, marketers – commercial and nonprofit – spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.798 trillion in incremental sales. In 2010, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2010, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs.
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"Direct Communication : In the Direct Communication, each process that wants to communicate must explicitly name the recipient or sender of the communication. In this scheme, the send and receive primitives are defined as follows : Send (P, message) - Send a message to process P. Receive (Q, message) - Receive a message from process Q.Source:"
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