Explain the Involvement theory effect on the left side of the brain?

Do you know how does the left side of the brain is effect by the involvement theory?

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"The left side of the brain is rational, logical and realistic; it concerns itself with cognitive information in form of alphabets, letters and words in print; it deals with cognitive activities like reading, speaking and writing; it concerns itself more with situations of high-involvement and active learning, where more of cognition is required. The left brain processing is very cognitive, and learning is via the print media. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"

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This guidance possibility arises from hemispheral lateralisation, or split-head possibility. According to Schiffman along with Kanuk (2000), the theory stresses within the specialized actions engaged with the a couple of mind hemispheres. The actual left hemisphere can be mainly responsible for intellectual activities for instance looking at, imagining along with peaking.

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