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Explain with an example Prof. Jagdish Sheth's Consumer Motives.

Can some one provide details of Prof. Jagdish Sheth's Consumer Motives? Also provide an example.
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tomseller
"Professor Jagdish Sheth, proposed a classification of needs more pertinent to marketing management. While he primarily researched in the area of treval industry, the findings are equally applicable across most products and services. Sheth Docsity.com classified motives into five dimensions, viz., functional motives, aesthetic/emotional motives, social motives, situational motives and curiosity motives. According to him, each of these is oriented to the achievement of specific goals. a) Functional motives: this refers to the utility of a product/service, the utility and the function that is performed. b) Aesthetic/emotional motives: this refers to the attractiveness in terms of appearance and looks of the product/service. c) Social motives: this is the esteem value attached to the product/service. d) Situational motives: this refers to the unanticipated and unexpected benefits attached to a product/service, like discounts and allowances. e) Curiosity motives: this is the interest aroused by a product/service. Example: A person, in sub-urban Mumbai, turns successful as a s businessman. He now desires to migrate to the posh Juhu area of Mumbai and purchases a bungalow in the posh locality, next to seaside. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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francyne
Everyone will be in a position and it has the desire to move the power structure in the direction of a level of do it yourself-realisation. Unfortunately, progression is normally damaged through inability to meet reduced flat inevitably. Activities as well as divorce process in addition to decrease of task could potentially cause anyone in order to go up and down between amounts of he chain of command. Maslow celebrated one within a number of persons come to be entirely self applied-actualized simply because your modern society returns enthusiasm dependent about regard, sexual love along with cultural wants
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