rakshan

Explain the verbal and written information effect of brain according to the involvement theory?

Can some one describe the involvement theory explanation that helps in the verbal and written information?
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tomseller
"Verbal or cognitive cues trigger left brain processing and impact evaluation, recall and familiarity. With involvement being high; people passively process and store verbal and written information. Print media (i.e. newspapers, magazines, journals, brochures etc) is regarded as a high-involvement media, and reading and comprehending is regarded as a left-brain activity. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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lalitchohan
"The Stroop impact is a demonstration on the sensation that the brain's latency slows down while it should cope with self-contradictory facts. This particular slowed latency is really because of preventive, or perhaps a running hold off due to fighting or perhaps inappropriate characteristics from the mind. The result evolved into reputed immediately after John Ridley Stroop, as a famous psychiatrist, released a new newspaper into it inwards 1935, nonetheless it had been examined by several additional scientists just before Stroop. "
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