Explain the verbal and written information effect of brain according to the involvement theory?

Can some one describe the involvement theory explanation that helps in the verbal and written information?
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"Verbal or cognitive cues trigger left brain processing and impact evaluation, recall and familiarity. With involvement being high; people passively process and store verbal and written information. Print media (i.e. newspapers, magazines, journals, brochures etc) is regarded as a high-involvement media, and reading and comprehending is regarded as a left-brain activity. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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"The Stroop impact is a demonstration on the sensation that the brain's latency slows down while it should cope with self-contradictory facts. This particular slowed latency is really because of preventive, or perhaps a running hold off due to fighting or perhaps inappropriate characteristics from the mind. The result evolved into reputed immediately after John Ridley Stroop, as a famous psychiatrist, released a new newspaper into it inwards 1935, nonetheless it had been examined by several additional scientists just before Stroop. "
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