mariners

Can some one provide explanation of Aesthetic/emotional motives provided by the Prof. Jagdish Sheth's Consumer Motives?

Guy'z in the Docsity world, provide the details of the the Prof. Jagdish Sheth's Consumer Motive called "Aesthetic/emotional motives"?
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prindhorn
"Aesthetic/emotional motives: this refers to the attractiveness in terms of appearance and looks of the product/service.Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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ekana
An atmosphere felt by a client via affiliation having a item.
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