"Identifying evaluative criteria for the consumer: Consumers summarize their opinions, beliefs and overall attitudes based on the various product attributes and benefits. They may often ignore an attribute because they are unaware of an attribute or a benefit or a criterion. The marketer could help the consumer identify evaluative criteria. The marketer would focus on such criteria where he feels he is on a strong position. He could either have a monopoly (as a USP) or a competitive edge. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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