"After a while, innovators tend to become opinion leaders. Innovators possess a level of interest in the product/service category; they gather information on an ongoing basis, they are the first to purchase the innovative offering, and are a powerful source of information for other consumers. Other consumers like early majority and early adopters and early majority look up to innovators for advice and guidance about the new products/services. The advice given by innovators acts as a major influence, and impacts acceptance/rejection of the innovative offering. The marketer should keep in mind that his offering leads to satisfaction for the innovator; if the innovator is satisfied with the innovation, the product would generate a favorable response from him as an opinion leader, and lead to quicker acceptance by the public.Source: http://in.docsity.com/en-docs/Diffusion_of_Innovation_-_Consumer_Behavior_-_Solved_Quiz_"
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