shafi

How can you bring about attitude change via affect?

Is there a possibility of bringing change in the attitude using an affect?
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jacksonhh
"Attitudes can be changed by generating positive feelings and emotions towards a brand. Ambience of the store, reward schemes, well designed ads with celebrities etc., also create positive mood states that impact attitudes. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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