"Consumers try to reduce this dissonance through: - gaining more product information. - discussing with other satisfied customers who have bought the same product/brand. - going back to the dealer and asking for reassurances. - rationalizing that the choice that they have made is the right one. - refer to data (printed/audio visual) that supports and recommends the chosen product/brand. - make others buy the same product/brand to reassure their choice. Source: http://in.docsity.com/en-docs/Consumer_Decision_Making_Process_-_Consumer_Behavior_-_Solved_Quiz_"
Add a comment