anvi

How does a consumer try to reduce cognitive dissonance?

Provide some methods of reducing Cognitive Dissonance used by a particular consumer?
Add a comment
0%

8 replies

loche
"Consumers try to reduce this dissonance through: - gaining more product information. - discussing with other satisfied customers who have bought the same product/brand. - going back to the dealer and asking for reassurances. - rationalizing that the choice that they have made is the right one. - refer to data (printed/audio visual) that supports and recommends the chosen product/brand. - make others buy the same product/brand to reassure their choice. Source: http://in.docsity.com/en-docs/Consumer_Decision_Making_Process_-_Consumer_Behavior_-_Solved_Quiz_"
Add a comment
francyne
Research before you buy that will reinforces plus suggestions in regards to the invest in. Prevent selective information which opposes buying selection. Countermand the initial choice by giving back the product or service. Supply warranties.
Add a comment