"The implication that a marketer needs to draw from the principle is that: - The principle of closure can be applied by a marketer to encourage audience participation, which increases the chance people will attend to the message. Teaser elements may be used in advertisements, and the consumers may be asked to fill up the gaps. This generates consumer attention and involvement, interest and excitement. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
Add a comment
to see other 0 answers