"The implication that a marketer needs to draw from the principle is that: Docsity.com - Consumers perceive that products that are similar to each other in appearance and use, are related to each other. That is why the marketers of “me-too” products try and copy the packaging of original brands. - When they launch new brands, they should try and brand it as the blanket family name or go for a corporate name combined with individual product names, and have the brand logo. Consumers perceive the new brand to be related to the old one, in terms of the fact that they share the same logo. The benefits associated with the original product get translated to the newer product as well. - Marketers should design their promotion messages in a manner that uses cues and stimuli in close proximity with the product. It is a tendency on the part of people to associate the cues with the product and see them in totality. The result is that the positive feelings generated by one or few stimuli can be translated to the rest in totality, so as to generate a positive outcome. - Consumers relate the various stimuli that lie in proximity to each other. A product is perceived in the same way as the other stimuli are perceived in the proximate surroundings. If the mood generated by the surrounding stimuli is regal and royal, the product tends to get related to sophistication and style. So the marketer must be careful in using stimuli that blend perfectly with the product. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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