"Implications for a marketer: The theory has relevance for a marketer as it illustrates clearly the stages through which a consumer passes while purchasing a product/service. It provides valuable insight to a marketer who could formulate his communication strategy accordingly, and use the right kind of tool(s) from his promotion mix. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_ "
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