What are the Implications for a marketer according to the Hierarchy of Effects Model?

I have an assignment due next week. The question goes like this. Explain the concept of "Hierarchy of Effects Model implications for a Marketer".
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"Implications for a marketer: The theory has relevance for a marketer as it illustrates clearly the stages through which a consumer passes while purchasing a product/service. It provides valuable insight to a marketer who could formulate his communication strategy accordingly, and use the right kind of tool(s) from his promotion mix. Source: "
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Something or perhaps group through which men and women or maybe groups are generally rated just one over one other based on position or even specialist
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