sadayappan

What are the implications of a marketer according to the Route to Persuasion Theory of Consumer Behavior?

Provide the details of the Route to Persuasion Theory of Consumer Behavior marketer implications?
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jacksonhh
"Implications for a marketer: The central route to persuasion operates in cases of high involvement purchases; High involvement purchases require cognitive processing, thus the marketer needs to design his message based on logic and rationality. The product attributes, features and benefits as well as the USPs need to be focused upon; the marketer could also address comparative analysis with other brands in terms of value (comparative advertisements). The media to choose from is the print. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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anna.joe
View is the procedure involving sociable impact, that can put on A procession from your seductive in addition to cultural towards the populace.
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