rajeshi

What are the implications for selection of a media strategy of Involvement theory?

Explain the major characteristics that are important for the selection of media strategy?
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houhou
"The involvement theory has implications for selection of a media strategy: - Non-verbal and pictorial cues trigger right brain processing, and impact recall and familiarity. With involvement being low; people passively process and store nonverbal, pictorial information. TV being an audio-visual medium, TV watching is regarded as a right-brain activity, and a low-involvement medium. - Verbal or cognitive cues trigger left brain processing and impact evaluation, recall and familiarity. With involvement being high; people passively process and store verbal and written information. Print media (i.e. newspapers, magazines, journals, brochures etc) is regarded as a high-involvement media, and reading and comprehending is regarded as a left-brain activity. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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joji
Mass media (such as newspaper publishers, wireless, telly, as well as the World wide web) are classified as the main suggests through which announcements might be communicated for you to substantial, divers(a) categories of people.
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