Briefly explain the implications for the Simplification principle of Perceptual Organization?

Has some one got information of the Perceptual Organization's Simplification implications?
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"The implication that a marketer needs to draw from the principle is that: - The marketer should avoid a clutter of information. The information that he needs to provide should be short, crisp and precise. - The important inputs that the marketer wants to provide to the consumers must be highlighted in size, font and colour. Source:"
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Gestalt psychology was founded by German thinkers Max Wertheimer, Wolfgang Kohler and Kurt Koffka and focused on how people interpret the world. The Gestalt perspective formed partially as a response to the structuralism of Wilhelm Wundt, who focused on breaking down mental events and experiences to the smallest elements. Max Wertheimer noted that rapid sequences of perceptual events, such as rows of flashing lights, create the illusion of motion even when there is none. This is known as the phi phenomenon. Motion pictures are based upon this principle, with a series of still images appearing in rapid succession to form a seamless visual experience.
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