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"Can you provide information of Familiarity and Novelty Factors that affect perceptual selectivity included in the External and related to the stimuli factors?"

"Can you please provide the explanation of the Factors that affect perceptual selectivity included in the External and related to the stimuli factors known as ""Familiarity and Novelty""?"
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chiara44
"Familiarity and Novelty A new stimuli in a familiar setting or a familiar stimuli in a new setting increase the chances of perceptual selectivity; eg., substantive variation in advertisements, where the message content changes, while the background or the models or the jingle remains the same; or, cosmetic variation, where the model changes, but the message remains the same. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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