beatryx

Innovations are measured on two dimensions. Name them.

Can someone help me with this assignment question of measuring two dimensions.
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danmarino
"Technological changes in the product itself (relates to the product only), and Behavioral changes within the consumers that are required for purchase and usage/consumption of the new product and service (relates to consumer behavior issues, product adoption, and usage). Source: http://in.docsity.com/en-docs/Diffusion_of_Innovation_-_Consumer_Behavior_-_Solved_Quiz_"
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