Give instances how marketers can encourage Opinion Leadership through their marketing strategies.

I have a major quiz tomorrow. Can you provide the cases in which marketers encourage Opinion Leadership.
Add a comment

1 reply

"Based on careful observation and analysis of social communication, key informants in a social system are identified. These key informants are those who are aware about the communication patterns in a social environment and able to provide a fair and impartial assessment of these patterns. These key informants are asked to identify and/or designate individuals in the social group who are Opinion Leaders or who are most likely to be Opinion Leaders. As a technique, it is relatively less expensive and time consuming. However, iIf informants are not carefully chosen, they may provide wrong information. Source:"
Add a comment