"Based on careful observation and analysis of social communication, key informants in a social system are identified. These key informants are those who are aware about the communication patterns in a social environment and able to provide a fair and impartial assessment of these patterns. These key informants are asked to identify and/or designate individuals in the social group who are Opinion Leaders or who are most likely to be Opinion Leaders. As a technique, it is relatively less expensive and time consuming. However, iIf informants are not carefully chosen, they may provide wrong information. Source: http://in.docsity.com/en-docs/Opinion_Leadership_-_Consumer_Behavior_-_Solved_Quiz_"
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