leonpan

Kindly provide the list of Buying Roles

I am stuck with this consumer behavior subject. Please mention the five buying roles?

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attourney

Following are the roles. Initiator, Influencer, decider, Buyer and User. Source: http://in.docsity.com/en-docs/Consumer_Decision_Making_Process_-_Consumer_Behavior_-_Solved_Quiz_

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