aristel

Do you know about the two forms of the Full market coverage of target market selection?

Hi Docsity Q n A contributors, my question is that what are the different forms of the Full market coverage of target market selection pattern ?
Add a comment
0%

1 reply

maya090
"Differentiated and Undifferentiated. Differentiated: The marketer would operate in the whole market and offer different products for the various segments; Example: IBM, HP. Undifferentiated: Mass marketing; The marketer would treat the market as a single segment and offer a single product. He would ignore differences amongst various segments; Example: Salt, Pepsi. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"
Add a comment