shyrman

Do you have the knowledge to briefly explain the Content analysis in measurement of a culture?

I'm preparing for an exam, can anyone please explain to me Content analysis technique of Measuring a particular culture.

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nicoline

"Content analysis: Content analysis focuses on the examination of verbal, written, non-verbal and pictorial compositions/communication. The content analysis helps reveal and explain the content of messages and the varying interpretations. Assessment about the society, and its culture as well as evolutionary socio-cultural changes can be gauged through the content of verbal, written, non-verbal and pictorial compositions/communication. Source: http://in.docsity.com/en-docs/Culture_-_Consumer_Behavior_-_Solved_Quiz_"

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