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laloo 05-09-2012
laloo - COMSATS Institute of Information Technology, Abbottabad
The hidden force that makes something attractive.
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kammi 05-09-2012
kammi - Biju Patnaik University of Technology, Rourkela
A need is an internal state that makes certain outcomes appears attractive. An unsatisfied need creates tension that stimulates drives within an individual. These drives generate a search behavior to find particular goals that, if attained, will satisfy the need and reduce the tension.
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