parvini

Mention commonly used reference group appeals.

Can you provide some of the most used appeals for a reference group?

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theeconomist1

"Celebrity appeals; expert appeals; common man appeals; executive appeals, trade or spokes-character appeals. Source:http://in.docsity.com/en-docs/Consumer_Reference_Groups_-_Consumer_Behavior_-_Solved_Quiz_"

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johnatan

"Collateral reference groups encompass those individuals or maybe communities with with whom somebody does not have any kind of primary one on one get hold of, for example movie celebrities, Tv set superstars, player, politicians. "

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