oliver97

Mention any five behavioral bases on which segmentation can take place.

Can some one provide the behavioral bases on which segmentation can take place?

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paulina

"Behavioral bases: consumer awareness, benefits sought/uses/ needs/ motivation, buying occasions/purchase situations, buying/usage frequency, buying readiness stage, loyalty status, usage rate, shopping orientation. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"

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dharmaraaj

Division refers to a procedure associated with bifurcating or even splitting up a big device directly into assorted small products that are fitted with more or less like as well as connected features.

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